313 Energy = Young Entrepreneurs + Philanthropy
Doesn’t matter how young or how old you are, a;ways remember to follow your dreams. That’s what two young entrepreneurs are doing, and doing it well we might add.
Tell us a little about yourself and the company you own/run
313 Energy is an all natural, Detroit-based, altruistic energy drink started by high school students. In addition to donating eleven cents of every can to the Detroit Public Schools Foundation, we started a program in which we go into DPS middle and high schools and coach students on achieving their goals through entrepreneurship. Our goal at 313 Energy is to promote the revitalization of Detroit and bring energy back to the city by giving people the pep-in-their-step they need to get through the day.
What is your location and when did you start/how long has the company been in business
Our company was conceived in 2011 as a part of a high school entrepreneurship class. We were faced with a challenge to start a business and ended up far exceeding even our wildest expectations. Our original idea was to bottle Detroit water, but we quickly had an epiphany…”Detroit doesn’t need water…Detroit needs energy.”
And thus 313 Energy was born.
Today, we are in hundreds of stores across Michigan, and continue to maintain an active role in the Detroit community.
What makes your products special/unique
Our product is unique in that we are the only energy drink on the market that donates a portion of its profits. Moreover, we are the only energy drink to have been started and to still be run exclusively by high school students. 313 Energy is all natural, made with only five grams of real cane sugar, and has caffeine that comes from the guarana berry. Taste wise, our drink does not resemble the competitors; it does not have that generic energy drink taste that so many have gotten used to.
What’s the favorite part about your job
I love being able to explore the city. Running this business enables me to gain exposure to things that I would never otherwise see, as well as meet people that I would never otherwise meet. 313 Energy also provides me with the opportunity to spread the message about youth entrepreneurship. This generation is exceedingly innovative, yet too many buy into the notion that you need to have a college education and MBA to start something. All in all, I love that I am able to pursue my passion every day and be a part of the resurrection of Detroit.
Where can we buy more of your products
We are in many specialty markets throughout southeastern Detroit, but are also in larger stores like Plum Market, Busch’s, and Hiller’s. On our website, 313energy.com, we have a store locator that allows people to find the nearest place to purchase the drink.
Whats the best way to enjoy/eat/prepare/utilize your product
While we wouldn’t know ourselves, we have been told that 313 Energy is a great mixer with various alcoholic beverages. One of the most popular creations is the
Motor City-hattan: 2 parts whiskey, 1.5 parts 313 Energy, 3 dashes of bitters and a cherry of course.