Will Cole – The Carameliest Caramel Popcorn


Every Christmas growing up we would get a huge tin bucket of variety popcorn.  Every year I would single-handedly deplete the caramel popcorn supply before there was even a dent in the other flavors.  We love Will Cole’s simple approach to producing amazing caramel and candy pop-corns.  Anyone looking for last minute stocking stuffers, the search just got that much easier…..  Unless you eat it all before giving it away.

Here’s a few kernels of knowledge from Will himself.

Tell us a little about yourself and the company you own/run-
My business partner, Bryan Mattack, and I are both 27 years old and from Oxford, MI.  We operate a gourmet caramel corn company that focuses on wholesale accounts.  We have about 200 locations in Michigan, mostly being in Southeast Michigan. Our line of caramel corn includes 7 different flavors, all available in 3 different sizes. Flavors include- Original, Butter Pecan, Michigan Cherry, Spanish Peanut, Chocolate Drizzle, Caramel/ White Cheddar, and Monkey Business(combination of all flavors).
What is your location and when did you start/how long has the company been in business-
We have been located in many different places in our 4 years of business.  We started working out of The Union Woodshop in Clarkston.  After growing our business we decided to open our own manufacturing facility in Oxford, MI.  This was our home for 2 years until we couldn’t keep up.  We now use a manufacturer in Warren MI to produce all of our caramel corn.
What makes your products special/unique-
Our caramel corn is different from all the others because it is oven baked.  This creates a crispy shell of caramel around the popcorn.  This bakes the butter, vanilla, and brown sugar flavors into the popcorn for a superb taste.  The corn also does not stick in your teeth like other caramel corn does.  We also use as many Michigan ingredients as possible, and never any artificial flavors or preservatives.
What’s the favorite part about your job-
I like to make people happy, and that’s exactly what the caramel corn does.  I often hear stories about caramel corn as a kid, or of caramel corn someone had at their favorite vacation spot.  The caramel corn seems to trigger an emotional sense when someone tries it for the first time.  I love to versatility of the corn as well, we sell it in many different locations and it works very well.
Where can we buy more of your products-
We have about 200 Southeast Michigan locations, the largest being all Michigan Kroger stores.  We are located in the produce section in Kroger.  Hollywood Markets, Holiday Market, Papa Joe’s, and many other grocery stores.  Every weekend in the summer we participate at the Royal Oak Farmers Market as well as The Birmingham Farmers Market.  Our location change all the time, so please check out our website www.willcole.com to find out more locations or to place an order.
Whats the best way to enjoy/eat/prepare/utilize your product-
The caramel corn is enjoyed best just by itself as a snack or for dessert.  Get creative though, it has been tried as a cereal and as a topping for ice cream. Grab a small bag and finish it yourself or get a larger bag and share it at a party or as a gift. Please see the warning on the back of the bag, the caramel corn is extremely addictive!!!